Kevin offers a rare combination of business leadership and philanthropic vision. His professional background as a public sector manager, private sector CEO and entertainment industry entrepreneur gives him a diverse array of skills. However, it’s his vision as the founder of PLAAY that indemnifies his purpose of enriching youth through multiple efforts.


Leticia is a highly motivated professional with extensive years of successful experience in marketing, training, applications engineering, and working in cross-functional teams. Her strengths include but not limited to, establishing strong customer and team relations, identifying requirements and managing projects. Highly respected, with strong values and a passion for serving others.


Aric has a multitude of recreation league and tournament coordination experience. From sanctioned sports leagues to fundraisers and charity events, Aric has been passionately involved in the San Diego sports and recreation scene for more than 15 years.


Patty has over 20 years of experience in municipal and private consulting in the due diligence, planning, land use, development and environmental planning services. She possess a full suite of professional project management and land development expertise. She has worked for several municipalities, non-profits and private developers and possesses in-depth knowledge of internal local government policies and procedures. Patty has authored and managed a wide range of planning and environmental documents and is committed to developing environmentally sustainable projects where people can live, work and play.


Kevin Holmes – President

Aric Torres – VP/Treasurer

Leticia Gomez – Secretary

Patty Anders – Director of Land Projects

Nick Pince & Muku Nizam – IT 

Molly Chinnock – Social Media 

Mike Green – Graphic Designer